RollWorks: Workflows
Case Study - B2B Marketing Product | UX and UI Design Lead
Marketers, salespeople, and post-sales personnel use a variety of tools in B2B companies. It takes a lot of time and effort to coordinate data operations across different platforms and teams to win or retain a customer. Since 2021, Rollworks has invested in an automation feature that enables users to scale and coordinate their sales and marketing efforts across multiple platforms. It aims to streamline the process and, as a result, reduce the number of days it takes to win or retain customers.
*Password-protected: Email yujie.zhu.ux@gmail.com for the password.
01
RollWorks: LinkedIn Audience Sync
Case Study - B2B Marketing Product | UX and UI Design Lead
In Q3 2022, RollWorks launched Audience Sync, enabling marketers to push segmented account audiences from RollWorks to LinkedIn for precise targeting. Marketers can use consistent audiences to run advertising campaigns on LinkedIn and RollWorks.
*Password-protected: Email yujie.zhu.ux@gmail.com for the password.
02
RollWorks: Integration Settings
Redesign - B2B Marketing Product | UX and UI Design Lead
RollWorks Integration Settings pages look inconsistent because they were created by different projects and designers. As I work on Drift and LinkedIn integrations, I see an opportunity to introduce a scalable design.
*Password-protected: Email yujie.zhu.ux@gmail.com for the password.
03
Vitech: CampaignCenter
Case Study - B2B Product | UX and UI Design Lead
We built a campaign dashboard app that aims to better target insurance, retirement, and investment products to participants or customers.
This case study showcases a full design process: MVP User Story, Sketch/Whiteboard, Prototype for User Testing, Feedback, Design Review, and Final Design.
04
Vitech: Design System
Design System Lead
I worked directly with our product design director in building a design system from the ground up using Figma. Our design system provides visual guidelines, reusable components, IxD patterns, and documentation. It has reduced design debt, accelerated the process, and built bridges between design and development teams working in concert to bring products to life.
05
Thrillist and Carnival Cruise Line®: Island Hoppers
B2C Product | UX and UI Design Lead
Carnival Cruise Line® worked with Group Nine Media’s travel-and-entertainment brand Thrillist on a comedy-competition series named “Island Hoppers” in 2019. Our team designed and built a site to host video content and promote Carnival Cruise Line’s travel plans. This campaign was “Best of the Week'' on Numerator in June 2019.
06
Thrillist and Verizon: City of More
B2C Product | UX and UI Design Lead
In 2019, Verizon worked with Thrillist on a campaign called “City of More”. It featured three cities with Verizon 5G ultra wideband network. Our team designed and built this travel hub with both video and article content. It aimed to attract travelers and promote Verizon services.
07
The Dodo and Resolve Carpet Cleaner: The Pet School
B2C Product | UX and UI Design
Bringing home a new pet can be overwhelming. The Dodo, Group Nine’s animal brand, partnered with Resolve, a pet mess expert, to launch a new, four-course curriculum campaign that prepares digital audiences for the biggest lessons and useful tips for new pet ownership. Our team designed and built this custom content hub with training materials, a checklist, and downloadable tips about best practices.
08
The Dodo: Pick of the Litter
B2C Product | UX and UI Design Lead
The Dodo, Group Nine’s animal brand was interested in unique, immersive, and interactive ways to facilitate the adoption or fostering of animals in need. Our team was tasked to design a mobile-first experience that helps potential adopters or fosters find pets near them.
09
More Projects
The Dodo and Hill’s Pet Food: A Leg Up
Thrillist and Discover it® Miles Card: The Vacation Situation
POPSUGAR and Campbell’s: The New Pantry
Seeker Human
Emerging Technologies
Request for Proposals
Thrillist and Coca-Cola: Share Your Flavor, America!
My Verizon: Content Transfer
My Verizon: Device Purchase
