I transform users’ journeys into cohesive product experiences

A cohesive experience is developed based on a thorough understanding of the user journey. It is crucial to the success of a self-serve product. As a designer, I present stakeholders, product managers, and engineers with a holistic design vision that addresses the key user journeys. I encourage the team to develop features that meet users' needs, wants, and expectations through consistent and empathetic approaches.

For the past ten years, I have led and contributed to all phases of the design process, including user research, wireframes, branding, prototypes, usability testing, demos, and high-fidelity product designs. I conduct thorough user research and analysis to identify pain points, user behaviors, and key moments in the user journey. I'm passionate about designing seamless and delightful experiences that solve real user problems. I work with leadership and product teams to define a clear design vision and translate that vision into a roadmap of initiatives and projects that will bring it to life. I strive to provide businesses with design strategies that will help them to scale and grow over time.